Here's an oldie, but goodie. Banner ads work if you design them right. This article by Berry Zegler has 10 great tips:

Banner bashing: It's hip; it's now; it's the rallying cry of pundits, ad-agency clients, and traditional copywriters who have always had their suspicions about the efficacy of Web advertising and now believe they have the facts to back up their bluster.

'Banners don't work!' yelp the bashers. 'They're a waste of money, and they don't generate results! Internet advertising -- bad! Internet dissing -- fun!'

But despite all the we-told-you-so histrionics, one has to question whether the issue isn't banner ads as a flawed configuration but, rather, banner ads with flawed messaging.

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